About

I am a user-focused and data-centric thinker who enjoys creating beautiful products. These days my life is about making technology useful, usable, and enjoyable.

My ultimate goal is to build features that drive revenue and delight the end-user. I aim to design journeys, not screens. 

I take pride in helping teams solve complex problems through storytelling, all driven by KPIs and crafted within an Agile framework.

My design philosophy is to always ask "the why" for any decision, making sure we are solving a problem. I take business and customer needs into consideration during my product design process.